Jane Morcom
Group Business Director
Specialism: BTR, Asset Management
Here to add value throughout your property journey – from pre-acquisition to completion and beyond
From pre-acquisition to final completion, Centrick Consult is here to support you every step of the way in your property journey. Our team of experts across Build to Rent, PRS Asset Management, and Property Investment are ready to help you strategically plan and achieve your long-term property goals with precision and efficiency.
Centrick Consult is your operational partner. With nearly two decades of experience in the forefront of residential living, we’ve helped institutional investors, private investors and developers maximise the value of their portfolios and development schemes.
We manage over 26,500 homes across 500 developments nationwide blending practical experience with data-driven insights to guide you toward better decisions and enhance resident satisfaction.
We go beyond the present, helping you implement prop-tech solutions for better visibility, identify risk mitigation strategies, and build ESG-focused communities.
Spanning BTR, PRS, Land, Investment and Building Safety, we are able to take a multi-faceted approach to consultancy. Working with you, we’ll help you understand whether your planned development works best as a BTR or BTS model.
Our expertise covers:
Centrick’s broad expertise ensures a holistic approach that continues well beyond the development phase, helping you thrive in both planning and real-world operations and future-proofing your property investment.
Centrick’s services expand from BTR and PRS Asset Management to complex multi-use building and estate services as well as new home launches and offshore sales, with complementary services including Red Book valuations and industry expertise.
We manage over 26,500 homes across 500 developments nationwide and have helped a range of property developers to create desirable, functional and profitable developments.
We’re here to guide you towards creating property developments that are profitable, in-demand and future-proofed. Plus, our operations teams are on-hand to offer our tailored property management services when you need us.
From initial pre-acquisition discussions to post-completion financial audits, our consultancy services are truly comprehensive. We are able to help you enhance your development at any stage.
Our consultancy starts with finding you the right opportunities. Leveraging our extensive network, we’ll introduce you to prime land and development prospects that align with your investment goals. Once your ideal opportunity has been identified, our team of experts will utilise their decades of industry knowledge to carry out thorough research into your proposed project, providing viability and feasibility market appraisals that give you the data you need to ensure that your project begins on solid financial ground.
Our rental valuations and Estimated Rental Value (ERV) appraisals offer clarity on future income potential, while our operational cost modelling gives you a detailed forecast of the expenses required to minimise leakage and maximise NOI, increasing the capital value long term.
We believe that the most effective property management is rooted in the most efficient design, which is why consult on design for management. Our design for management reports ensure that your project is not only appealing to potential residents and future buyers, but is also operationally sound to ensure the smooth running of day-to-day operations. From energy and utility strategies to reviewing technical plans and participating in project meetings, we ensure that every detail is optimised.
Centrick Consult also dive into the configuration of your proposed units, seeking ways to maximise space, ensure unit diversification, and create flexible use of space that residents will enjoy, adding value to your development. What’s more, our CAPEX set-up modelling helps you future-proof your investment, ensuring your project’s capital expenditure is managed effectively from the outset.
Our marketing team plays a key part in building our communities and is a powerful extension of our sales and management teams. From audience research and brand development to CGI visuals and site messaging, we create awareness and resident acquisition across all channels. Our ongoing engagement programs aim to retain residents, reducing voids and boosting rental income through longer tenancies.
Working closely with resident engagement and management teams, we craft a brand for your development that resonates with your audience, partnering with design teams to develop creative assets that stand out. Leveraging demographic insights and search data, we optimise your digital and physical presence, while our data-driven campaigns focus on improving cost-per-lead and cost-per-move-in for optimal performance across channels.
Operational success is crucial to maximising the long-term financial efficiency of your development. Whether you are developing a BTR scheme or a PRS development, co-living, student accommodation or retirement living, Centrick Consult has the insights and knowledge to help you on your road to excellent operational management that you can rely on. Centrick Consult can evaluate existing operational schemes, offering a comprehensive OPEX health check to identify areas for NOI improvement.
We consider every detail – from reviewing site based staff strategies, to supplier contracts, consideration of possible additional appealing facilities to boost market value, and of course – ensuring rents are in line with market rates. We can also help you develop the most robust operational management strategies and processes, keeping you compliant with legislative and regulatory requirements while optimising property performance to benefit both investors and residents.
Centrick Consult will be on hand to guide you through every aspect of your exit process. Our tailored onward sale strategies ensure that you capitalise on your investment, whether through a sale or other exit strategy. We provide valuable insights informed by two decades in the property sector that help you maximise asset value and enhance the potential for future returns, helping you achieve your exit strategy goal.
At Centrick Consult, we collaborate with a diverse range of stakeholders across the property landscape. Our primary clients include developers, investors, and institutional funds, whom we guide through every stage of the property lifecycle – from acquisition and planning to operational management and exit strategies.
We also engage with a broader ecosystem of professionals as part of our consultancy services, working closely with planning consultants, builders, architects, property managers, and asset managers. Each plays a vital role at different stages of our consultancy process, ensuring that every project we’re involved with benefits from expert insights and seamless execution. Whether we’re coordinating with planners in the pre-construction phase or liaising with asset managers during operational assessments, our integrated approach ensures smooth collaboration and successful outcomes that are designed to help you achieve your property goals.
In the heart of Leicester, The Saxons (formerly Saxon House) was acquired by BTR developer Oblix Living to create a new proposition for the city. During the early stages of the project Centrick extensively researched the local market, modelling a number of viability studies to inform the clients acquisition and funding of the scheme. Working closely with the developer on both the range and style of the amenity spaces Centrick Consult also worked closely on the design of the resident engagement planning, on-site resident engagement team and end to end customer journey.
The resulting design, marketing program and competitive positioning ensured that the scheme attracted significant interest, with a current wait list of over 300 applicants and an on-site resident team already fully ingrained in the development the liveability of the scheme is already shining through.