Jane Morcom
Group Business Director
Specialism: BTR, Asset Management
Our property development consultants support developers, investors and institutional funds from land acquisition and pre-planning through to completion, operational management and exit.
Centrick Consult provides property development consultancy throughout the residential development lifecycle. Our property development consultants bring together market research, commercial modelling and practical operational experience to help clients make informed decisions at each stage.
We have specialist experience across Build to Rent, PRS Asset Management, residential block management and estate management, with support from Centrick’s wider operational teams where additional knowledge is needed.
With over two decades of experience in residential living, our property development consultants have supported institutional investors, private investors and developers with portfolios and development schemes across the UK.
Centrick manages more than 30,000 homes across 575+ developments nationwide. This gives our consultancy team practical insight into how decisions made during acquisition, planning and design affect residents, operating costs and long-term property performance.
Our property consultancy work also covers prop-tech, risk mitigation and ESG considerations. Advice is based on how residential developments operate in practice, rather than ending when planning or construction is complete.
Our property development consultants work across BTR, PRS, block and estate management and Building Safety, providing advice that reflects the commercial and operational demands of residential property.
Our services include property management consultancy, development consultancy and exit strategies to optimise your asset investment. Depending on the project, our work may cover:
This joined-up approach allows Centrick Consult to support decisions during development and assess how they are likely to work once residents move in.
We can support individual stages or provide end-to-end development services. Centrick’s wider experience includes BTR, PRS Asset Management, building management, estate services, and Red Book valuations.
Centrick manages more than 30,000 homes across 575+ developments nationwide. Our development consultants use this operational experience to help clients create residential developments that are desirable, functional and financially sustainable.
Advice is informed by the day-to-day operation of residential property. Our consultants consider management requirements, staffing, resident experience, compliance and long-term costs while a scheme is still being planned and developed.
From early acquisition discussions and due diligence through to operational reviews and post-completion financial audits, our property development consultancy team can support projects at different stages.
Our development consultants can become involved before land acquisition, helping clients assess opportunities that align with their investment plans. Through Centrick’s industry network, we can introduce suitable land and development prospects and provide the market knowledge needed to review them.
Once an opportunity has been identified, we support due diligence through market research, viability appraisals and feasibility studies. This work can help clients understand local demand, likely rents, operating costs and the financial basis of a proposed scheme.
Estimated Rental Value (ERV) appraisals provide a clearer view of potential income. Operational cost modelling forecasts likely expenditure, helping clients identify leakage, assess Net Operating Income (NOI) and understand the possible effect on long-term capital value.
Good residential building management starts with practical design. Our property development consultants review plans from an operational perspective, considering how the building will work for residents and the management team once it is occupied.
Design for management reports can cover energy and utility strategies, security strategy, technical plans, unit configuration, flexible use of space and the practical requirements of day-to-day operations. We can take part in project meetings and work alongside the client’s architects, development manager and project management team.
Where relevant, our development consultants can also work alongside appointed planning consultants and the wider project team as they engage with local authorities.
Our CAPEX set-up modelling helps clients plan capital expenditure from the outset and futureproofing the development.
Our marketing team plays a key part in building our communities and is a powerful extension of our sales and management teams. From audience research and brand development to CGI visuals and site messaging, we create awareness and resident acquisition across all channels. Our ongoing engagement programs aim to retain residents, reducing voids and boosting rental income through longer tenancies.
Working closely with resident engagement and management teams, our property consultants craft a brand for your development that resonates with your audience, partnering with design teams to develop creative assets that stand out. Leveraging demographic insights and search data, we optimise your digital and physical presence, while our data-driven campaigns focus on improving cost-per-lead and cost-per-move-in for optimal performance across channels.
Operational success is crucial to maximising the long-term financial efficiency of your development. Whether you are developing a BTR scheme or a PRS development, co-living, student accommodation or retirement living, Centrick Consult has the insights and knowledge to help you on your road to excellent operational management that you can rely on. Centrick Consult can evaluate existing operational schemes, offering a comprehensive OPEX health check to identify areas for NOI improvement.
We consider every detail – from reviewing site based staff strategies, to supplier contracts, consideration of possible additional appealing facilities to boost market value, and of course – ensuring rents are in line with market rates. We can also help you develop the most robust operational management strategies and processes, keeping you compliant with legislative and regulatory requirements while optimising property performance to benefit both investors and residents.
Centrick Consult will be on hand to guide you through every aspect of your exit process. Our tailored onward sale strategies ensure that you capitalise on your investment, whether through a sale or other exit strategy. We provide valuable insights informed by two decades in the property sector that help you maximise asset value and enhance the potential for future returns, helping you achieve your exit strategy goal.
At Centrick Consult, we collaborate with a diverse range of stakeholders across the property landscape. Our primary clients include developers, investors, and institutional funds, whom we guide through every stage of the property lifecycle – from acquisition and planning to operational management and exit strategies.
We also engage with a broader ecosystem of professionals as part of our consultancy services, working closely with planning consultants, builders, architects, property managers, and asset managers. Each plays a vital role at different stages of our consultancy process, ensuring that every project we’re involved with benefits from expert insights and seamless execution. Whether we’re coordinating with planners in the pre-construction phase or liaising with asset managers during operational assessments, our integrated approach ensures smooth collaboration and successful outcomes that are designed to help you achieve your property goals.
In the heart of Leicester, The Saxons (formerly Saxon House) was acquired by BTR developer Oblix Living to create a new proposition for the city. During the early stages of the project Centrick extensively researched the local market, modelling a number of viability studies to inform the clients acquisition and funding of the scheme. Working closely with the developer on both the range and style of the amenity spaces, Centrick Consult also worked closely on the design of the resident engagement planning, on-site resident engagement team and end to end customer journey.
The resulting design, marketing program and competitive positioning ensured that the scheme attracted significant interest, with a current wait list of over 300 applicants and an on-site resident team already fully ingrained in the development the liveability of the scheme is already shining through.