Welcome to a better way to BTR

One platform designed to simplify, support and streamline your whole Build-to-Rent operation.

The VICI Advantage

A groundbreaking approach to BTR, VICI is an end-to-end solution where BTR operators and developers can manage marketing and reservation, community and service, compliance and performance all in one place. Offering high levels of personalisation and white labelling options to allow for development brand building, VICI provides a fully transparent, modular approach that creates seamless, connected experiences for your residents, with built-in compliance and performance trackers to drive excellence and maximise net operating income (NOI) whilst optimising your gross to net

From concept to delivery, operational excellence to exit strategy with Centrick on your side you’re ready to perform.

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Technology driven

We make life easy for owners and residents with best in class front-end, resident and build to rent management technology.

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Yield focussed

We maximise income opportunities and NOI, keep tight control of operational costs and constantly identify ways to optimise income from your BTR developments.

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Sustainable Communities

By creating sustainable communities and industry leading resident experiences, we’re able to support build to rent property growth.

Vici – Talk to the team

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There is a demographic of young people finding it increasingly difficult to buy their own homes, leading to a greater need for high quality homes to rent. The Build to Rent sector is very well-placed to make a major contribution to the provision of thousands of much needed new homes and is an attractive proposition for investors and developers.

James Ackrill – Founder, Centrick

VICI Reach

Visibility, reach and influence are key pillars in creating a high-performance BTR development. VICI Reach combines an extensive portal presence with social listening, optimised microsite presence and pre-built social communities to ensure your build to rent development maximises its potential.

  • Integrated, extensive, nationwide access to property portals
  • Targeted, insightful social promotion with measurable KPI’s
  • Launch, pre-let, let-up and long-term resident microsites fully linked to service and engagement apps.

VICI OnBoard

VICI Onboard helps you convert impressions and clicks into real residents, maximising your conversion rates and ensuring you never lose a potential tenant. We combine tenant procurement and progression with referencing and contract creation for a truly seamless build to rent management experience.

  • Go from inquiry to on-board effortlessly
  • Track and manage tenant qualification and application status
  • Create a premium tenant experience from day one
simplify, support and streamline` simplify, support and streamline

VICI Engage

Creating communities takes more than just bricks and mortar. VICI Engage helps you build long-term relationships with your residents at the touch of a button, starting with development-specific microsites. VICI builds informative service portals, engaging amenity guides and combines instant messaging with on-the-go service apps.

  • Front-of-house excellence is key to creating a community
  • Bespoke resident portals to share community news
  • Service app to pay bills and book services seamlessly

VICI Perform

Optimise the performance of your BTR sites with VICI Perform. A transparent and manageable platform that measures every element of your build to rent development performance.

Get clear insight into core Occupancy, Void and Yield data in one place and manage Risk and Building Compliance from one, simple tool.

  • Manage statements and arrears quickly and efficiently
  • Stay in control of maintenance costs, with clear line of sight on risk
  • Analyse and maximise yields in line with demand

Our Pre-Acquisition Process

Our pre-acquisition process is key to success at VICI, and ensures that you get the very most out of the ‘Reach’ stage. Here’s what you can expect from the VICI team…

Market Analysis

At the ‘Reach’ stage of your VICI BTR journey, marketing is key – we set up your microsites, take on a full or supportive role with your branding, and create exceptional social communities . However, understanding exactly who you’re appealing to is key. Here at VICI, we undertake thorough, research-driven analysis to ensure that your resident outreach programme and marketing is as effective as possible.

ERV Planning

ERV – or estimated rental value – is vital. The value of each of your units feeds directly into the speed of your ROI, informs what kind of tenants you’ll appeal to, and can make or break the success of your development. Here at VICI, we thoroughly research the local economy, assess real world data, new opportunities and your BTR vision to evaluate just how much your units are worth, setting you on a path to success.

Operational Cost Modelling

Our team of BTR experts are here to help you create a development that is primed for success. Our thorough, evaluative operational cost modelling explores different potential avenues for success, backed up by data, research and experience, so that you can make the most informed decision for your development. With VICI, your investment is in safe hands.

Our Teams

The VICI team are with you from the very start of your journey, working with you here at the pre-acquisition stage, and remain with you on your BTR journey even once your development is fully let by managing the renewals and attrition processes. We’re practical Build To Rent experts, backed up by almost 20 years of our award-winning property experience.

Talk to team VICI about your BTR Development

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