The Build to Rent market continues to grow rapidly, with developers and investors recognising the importance of a great resident experience. At Centrick, we’ve seen first-hand that the most successful BTR schemes aren’t just beautifully designed, they’re places where people feel welcome and supported from the moment they move in.
Across our expanding portfolio of rental communities, we focus on delivering one thing above all else – a lifestyle that residents love.
A People-First Approach to BTR
While every BTR development has its own personality, our management approach centres on creating warm, vibrant, well-supported and safe communities. It’s this human touch and meaningful engagement that sets our developments apart.
What Residents Say About Living in Centrick BTR Communities
Positive feedback is one of the strongest indicators of how a community feels about living in a BTR.
All you have to do is check out our HomeViews site to get genuine feedback from verified residents. HomeViews is a non-biased review platform that ensures that all resident reviews are from real vetted residents, so you can be sure that the people reviewing have lived in the spaces. Across our schemes, residents regularly praise the atmosphere, service and sense of belonging.
At The Saxons in Leicester, rated no 1 in Leicester on HomeViews, reviewers highlight the strong welcoming community from day one. with one resident sharing:
The Saxons offers far more than just modern apartments – it offers a real community.
At another of our schemes, a resident complimented our friendly on-site team and the supportive environment, emphasising how easy it is to settle in, meet neighbours and feel part of something.
At Iron Yard in Sheffield, residents frequently mention the warmth of the team and the value of regular community events. One reviewer described how:
The resident gatherings helped me settle in, and I renewed my lease because of the community vibe.
This kind of feedback shows that our communities are more than rental buildings… they’re places that people actively choose to stay.
Placemaking: Turning Great Buildings Into Great Communities
One of the most meaningful aspects of Centrick’s BTR strategy is our commitment to placemaking. We believe that thoughtfully curated social and wellbeing activities, implemented by our wonderful on-site teams, transform a development into a connected neighbourhood.
Across our BTR managed portfolio, our placemaking initiatives help residents feel at home, build relationships, and enjoy the beautiful, shared spaces around them. These include:
• Social gatherings
• Wellbeing and fitness sessions
• Seasonal events
• Interest-based clubs and meetups
• Outdoor and garden activities
• Local business partnerships
These events create the heartbeat of a community, and for many residents, they’re the reason their building doesn’t just feel like a place to live, but a place to belong.
Resident Engagement means Resident Retention
For our clients, this resident-first approach pays off. Strong community engagement leads to higher retention, positive sentiment, stronger reviews, and long-term asset performance. Our teams deliver the operational excellence developers expect, but it’s the experience we create that residents remember.
By focusing on community, wellbeing and genuine human connection, we help BTR schemes reach their full potential and stand out in an increasingly competitive market.
You can learn more about our full BTR offering on our dedicated BTR page, or enquire using the form below.
