Birmingham’s Build to Rent (BTR) sector is on the cusp of transformation, and Centrick’s latest roundtable brought together some of the brightest minds to explore how the city can rise to meet the moment. With rising demand, evolving expectations, and funding challenges dominating discussions, the event buzzed with actionable insights and big ideas for the future of housing in the UK’s second city.
A Platform for Progress
Hosted by Centrick and moderated by Rupert Young, Director of Bayfield Property Ventures, the roundtable convened industry leaders, innovators, and stakeholders across the BTR landscape. Centrick’s own powerhouse team – including Founder Carina Ackrill, BTR & Asset Management Director Clare Johnson, and Group Business Director Jane Morcom – led discussions alongside collaborators like Wesley Meyer of FRA Wayfinding, Sandeep Sunner of The Construction Consultants, and Belinda Morgan of Cundall. The event also welcomed representatives from major players such as Rund, Pinnacle Architecture Ltd, SEC Newgate, WSP, and Naismiths, setting the stage for an engaging exchange of ideas.
The event explored pressing topics in the BTR sector, including how to align premium design with affordability, navigate planning challenges, and ensure long-term sustainability while avoiding market saturation.
Insights and Opportunities
Rupert Young set the tone by addressing Birmingham’s unique opportunities, noting the city’s ambitious growth trajectory and the projected pipeline of almost 20,000 BTR units. However, he also highlighted the need for thoughtful, phased development to avoid oversaturation while maintaining high standards for residents.
Sandeep Sunner from The Construction Consultants talked about the need for value engineering to source materials at lower rates without compromising on quality. He highlighted the importance of working closely with contractors and developers to find cost-effective solutions.
Wesley Meyer emphasised the importance of brand positioning, noting that while much of the product may be similar, the key lies in how different brands distinguish themselves. He highlighted that some brands have established models to lean on, while others must navigate carefully to avoid internal competition and maintain a clear focus on their target audience.
Centrick’s Clare Johnson highlighted the importance of creating “affordable premium” spaces. She explained that today’s renters value energy efficiency, sustainability, and community amenities – features that deliver both quality and cost-effectiveness. “It’s not just about monthly rent,” she noted. “It’s about what people are getting in return and how that aligns with their values.”
Innovation Meets Collaboration
A key takeaway from the roundtable was the critical role of collaboration across stakeholders – from developers and contractors to local government and community leaders. The group stressed early engagement with Birmingham’s planning teams to address expectations and ensure project viability. Belinda Morgan of Cundall shared insights on modular construction and how stakeholder collaboration achieves value-engineering, enabling a balance of cost and quality, while Clare Johnson emphasised the importance of adaptive, multifunctional spaces that evolve with resident needs.
“We’re not just building properties; we’re building communities,” Clare said. “From shared workspaces to social hubs, these developments need to support diverse demographics – from Gen Z to retirees – and foster meaningful connections among residents.”
The Future is Bright for Birmingham
Despite challenges such as rising construction costs and funding hurdles, the tone of the event remained optimistic. The roundtable underscored the resilience of the BTR sector, with attendees pointing to stabilised yields, government support for development, and sustained investor interest as positive indicators for growth.
As Clare Johnson concluded, “The BTR market in Birmingham is still maturing, but it’s clear we have the tools, talent, and momentum to make it thrive. By staying focused on sustainability, affordability, and community, we can ensure that BTR delivers not just homes but vibrant living spaces that meet the needs of all.”
Key Takeaways
- Collaboration is vital to overcoming planning and viability challenges.
Premium design doesn’t have to mean high cost – flexibility, sustainability, and energy efficiency are essential. - Birmingham’s BTR pipeline is robust, but diversification is key to avoiding market saturation.
- Community-focused developments with built-in adaptability will define the future of BTR.
- With £4.2 billion in BTR deals projected this year, the city is primed to lead the way in redefining urban living.
- Centrick’s roundtable reinforced its position as a driving force in the BTR sector, championing innovative, sustainable, and inclusive solutions for Birmingham and beyond.
Build to Rent (BTR) has the potential to address Birmingham’s housing shortage by offering high-quality, well-managed homes that deliver value for money. As highlighted in the discussion, BTR doesn’t equate to “expensive” but instead focuses on providing inclusive, sustainable living with long-term cost efficiency. The key lies in educating the target market to understand the benefits of BTR schemes – showcasing affordability, convenience, and community-focused living as a viable alternative to traditional rental options.
Talk to Centrick
Centrick works alongside industry leaders to explore opportunities and address challenges in Birmingham’s Build-to-Rent sector. If you’d like to connect with our team or learn more, we’d love to hear from you. Get in touch with Centrick’s BTR specialists.
