Following a period of significant growth, leading property specialist, Centrick, has announced the launch of a brand-new customer experience centre. Based at its new headquarters, in the heart of Colmore BID, this innovative new hub sees the centralisation of Centrick’s core services in a unified location. A first for the company – and for the property sector as a whole – this move aims to open the door to Centrick’s customers, offering a transparent and friendlier service.
Having recently moved into a new 8,000 sq ft office in The Exchange, located on Newhall Street, Centrick has now announced that it will be bringing both of its city centre teams together. The new management centre, which is home to its 72-strong head office team and represents a £200k+ investment by the company, will now be joined by the award-winning team from the company’s Colmore Row Sales and Lettings branch. This move is designed to enhance all aspects of the customer experience, bringing each discipline under one roof.
From the new integrated centre, Centrick customers will continue to be able to meet face-to-face with experts from the business’s sales and lettings departments, whilst now offering the opportunity to meet with their estate management, asset management and tenancy services divisions and beyond. What’s more, customer service will remain paramount, with areas for customers to enjoy coffees, play table football and experience Virtual Reality tours of Centrick’s expanding New Homes department.
This centralisation of its core services sees the business create a technology-driven customer solution. Speaking about this new approach to customer service, Chairman James Ackrill says:
“This is a new dawn for Centrick, as we get ready to offer an exciting way for customers to engage with us. We live in a fast-paced world that relies on innovation, and this change is all about offering a more convenient way for us to communicate with our customers. By bringing everything together under one roof we’re going to make it easier for people to meet with our teams and, in turn, we will enhance communication between all our departments, which means even better customer service. This really is an exciting move for Centrick, as our customers will be able to sit face-to-face with the teams and individuals that they need. No more emails or calls needed – unless you want to, of course.”
As part of its launch, Centrick has undergone a complete office overhaul, which has seen the company invest significantly in technology too. Putting the focus on what its customers really want, Centrick realised that the most important assets it could offer were its people, and access to them; the latest technology; and transparency when it comes to customer service.
“We have seen the drastic changes in the ways customers interact with estate agencies, but even beyond this, businesses in general. To answer this shift, we came up with this solution as a way to re-engage our customers. We’re really trying to reimagine property services. By welcoming any customer into the heart of our operation, we want it to feel like they are welcome to our home. We’ve focussed on creating a relaxed environment, both for our clients and our team, with great meeting rooms and break out spaces. We want to ensure that our properties are the most viewed on the high street, and this is the first of many initiatives that Centrick has in the pipeline to pioneer a new way of looking at residential property management,” James concluded.
Prioritising innovation, expertise, and most-importantly relationships, Centrick has accelerated its growth since inception. Since opening in 2005, the agency now has over 15,000 properties across the UK on its books and manages over £1.5bn in client assets. Its core services include residential sales and lettings, new homes, Build-to-Rent, asset management, and estate management. In addition to Signature Collection, which launched earlier this year to deliver luxury property sales across the West Midlands and Warwickshire.
