News & InsightTikTok Shop Specialist Launches City Headquarters

TikTok Shop Specialist Launches City Headquarters

A digital marketing company which is on a mission to become a world-leading TikTok live shopping specialist is launching a new headquarters in Birmingham, Centrick Commercial announced today.

Wesconnex has signed a lease on 2,221 sq ft of office space at 21 Bennetts Hill in the city centre. The marketing and sales agency is at an exciting point of its growth plans and is confident enough in Birmingham to commit to a lease.

A comprehensive design-led refurbishment has been completed at 21 Bennetts Hill. It offers contemporary grade A office accommodation behind a period facade, with suites available from 658 sq ft to 2,810 sq ft.

Built in an Art Deco style, 21 Bennetts Hill has cutting-edge boutique accommodation with a blend of heritage and modern facilities designed to appeal to occupiers, with the benefits of mindfulness and flexible working.

TikTok is a social media platform for creating and sharing short videos and is now becoming a booming industry for live shopping. Wesconnex is on a mission to become the world’s go-to TikTok live shopping specialists by strategically facilitating brands to engage with their target audiences. It develops marketing channels to attract target customers, making content strategically tailored to their interests to create a community ready to be engaged and marketed to.

Alex Tross, director of Centrick Commercial, acted on behalf of landlord Hortons Estate. He said: “The office space at 21 Bennetts Hill has been transformed by Hortons Estate and is the perfect fit for Wesconnex as it continues its growth. It is located in a vibrant and thriving part of the city centre and offers the company and its workforce a wonderful and stylish new headquarters. I wish them well in their drive to become one of the leading TikTok marketing specialists.”

Sara Guo, chief executive officer of Wesconnex, said: “We are delighted and excited to move into our new space. The move represents both our early success as a company and the huge potential our business has. Being based amongst the buzz of the city centre and in a modern office and studio space provides our team with a place they want to work in and is important in supporting us to recruit the best talent. It is also the perfect home for the studio used for our flagship TikTok channel, The Female Formula.”

Centrick chairman James Ackrill said: “Investment by Hortons Estate has led to the creation of a wonderfully stylish office building right in the very heart of Birmingham city centre. It is no wonder that companies are attracted to 21 Bennetts Hill which combines the extremely attractive architectural style of years gone by with the very latest technology to provide a first class business environment.”

For more information about 21 Bennetts Hill and the availability of other city centre offices please contact Alex Tross on 07789 027191 or email alex.tross@centrick.co.uk.

Centrick has grown consistently since its inception by successfully prioritising innovation, expertise, and building trusted relationships with its clients to deliver high quality service and results. First opening its doors in 2005, the agency now has over 20,000 properties across the UK on its books and manages over £3 billion in client assets.

Centrick Commercial

About Centrick:

Centrick prides itself on being a company of knowledgeable industry experts with a joined-up approach to all aspects of residential and commercial property. Innovation is at the heart of everything it does, helping it to adapt to the ever-changing market. This is all underpinned with a strong ethical code of trust and family values, where the team works as one to deliver exceptional service.

Specialists across both residential and commercial property sectors, Centrick is forward-thinking and agile; always looking for new ways to work flexibly to meet the needs of its clients, using its strength and depth, across the property sector. By investing in talent, leading the way on industry practices, developing its technology and systems, it delivers an outstanding service to clients.

Providing services across the UK, with offices in Birmingham, Solihull, Nottingham, Southampton and London, Centrick’s services include:

– Residential sales

– Residential lettings

– New homes

– BTR and Asset Management

– Estate Management

– Commercial sales

– Commercial lettings

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