Property sales are taking approximately 50 per cent longer to reach completion this year when compared to pre-pandemic levels, meaning that many households across Solihull and beyond are eager to get the sales process under way and avoid the inevitable winter property slump. Whether you are a first-time seller, an investor offloading parts of your portfolio, or a more experienced mover, you may be wondering what the most efficient and effective way to sell your house is despite these concerning delays. To put your mind at ease, today Centrick are giving you our best tips for selling your Solihull property in the post-pandemic market: from selecting the best agent, to making your mark with marketing, here’s what you need to know.
Finding the best estate agent to suit your needs goes beyond finding a negotiator that offers decent selling fees. When you choose an agent, you should be searching for an expert in the property industry that has the best knowledge of your local area. If your chosen agent lacks the knowledge of your neighbourhood, they won’t be able to pinpoint what makes your home special and worth purchasing, thereby diminishing its value to potential buyers.
If your home is in Bickenhill or Marston Green, your expert agent should be talking to investors about the increase in value your property will undoubtedly see upon the completion of the nearby HS2 Interchange, as well as the opportunities offered by Birmingham International Airport. For those listing properties in and around Knowle, your chosen agent should be discussing the quaint, village feel of the neighbourhood that offers respite from the bustling centre of nearby Birmingham. If your property is in Chelmsley Wood, an astute agent should be aware of the appealing combination of the small, family-friendly community, and ease of access to Birmingham, Coventry and Sutton Coldfield via the nearby M6 and A452, making it a fantastic place for commuters to live.
At Centrick, we are proud to be able to share our love of everything Solihull with our clients – you’ll find plenty of insider insight about the region in . Whether you’re still weighing up your options between selling or renting in Solihull, are searching for more detailed market guidance, or are still confused about the best time to list your Solihull home for sale, we’re here to provide you with our best local property expertise.
Although there is currently some disparity between supply and demand which sees more property purchasers than available properties on the market, you should still be making your best effort to make your listing stand out on property portals. If your property has an abundance of ‘selling points’ that make it appealing to potential purchasers, include these in your advertisements. Stuck for ideas? Here are a few areas to focus on to make your listing more popular:
Now you understand what makes your property stand out, it’s time to flaunt your home’s best features!
Firstly, consider which property platforms your agent posts on. This goes beyond listing on portals such as Rightmove and Zoopla, as social media is becoming an increasingly valuable way for home-movers to find their next abode. Forward-thinking estate agencies are now listing their properties – especially the most aesthetically pleasing ones – on social media to grab the attention of those looking for their sign to start the search for their next abode. Check out platforms such as Instagram, Facebook and even Twitter: if your estate agent is active on these websites, this demonstrates they are truly going the extra mile to advertise your property to as broad an audience as possible, getting you sold quicker and for a better price than with their competitors.
Secondly, consider if the quality and range of their marketing material is up to scratch. Although clear, crisp images and concise descriptions are of obvious value, your potential buyer may not be actively searching on property portals. They may instead be caught unawares by promotional emails, window cards or ‘for sale’ boards that they happen to stumble across.
Lastly, ask if your agent can offer any alternative forms of marketing, specifically virtual tours and recorded walk-throughs. This convenient form of property advertising opens up your listing beyond Solihull locals by making your home as accessible as possible, especially to overseas investors. Whether you’re looking for pre-recorded tours or live-streamed tours, this option truly helps your listing stand out from similar adverts.
If you are considering listing a property for sale, or your current Solihull selling agent isn’t performing to your standards, contact Centrick today to see the difference we can make to your listing. Our award-winning team of property professionals can be found in the heart of Solihull on the central High Street – pay us a visit, or get in contact with us using the form below:
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