Selling your property can undoubtedly be one of the most significant financial and personal decisions you can make, as well as being notoriously protracted and stressful. Which begs the question – what is the trick to a guaranteed, stress-free sale? Whilst there is no secret formula to securing the perfect sale, there are three questions you need to ask yourself before even considering listing your property, which will ensure that you are as prepared as possible to get moving:
Most estate agents will likely tell clients that “now is the best time to sell your house”, “the sooner the better” and “there’s no time like the present” in a bid to win instructions. And, in some cases, they’d be right: the right property in the right place at the right price will always generate significant demand. However, the property market does experience seasonal peaks and troughs in the same way as many other sectors, with spring and summer traditionally buoyant seasons for buying and selling property, which is well worth noting when considering listing your property for sale.
Additionally, seasonal peaks and troughs should not be the only factor impacting your decision to sell – are you personally ready for the sales process? Having a plan of action for your home move can ease any potential stress and ensure that you are ready to clear any hurdles that may appear during the process:
Now you have concluded that you are ready to get your property listed, it is time to find the ideal estate agent to suit your needs. Your chances of ensuring a sale are amplified greatly if you can source a sales progressor who is both informed and well-connected, which will streamline the process for all parties involved.
Consider looking for an agency with award-winning status or Propertymark accreditation. ARLA and NAEA qualifications. Although not formally required for the functioning of a successful estate agency, formal qualifications and accreditations indicate that your port of call during the sale of your property is knowledgeable and certified. Beyond PropertyMark qualifications, here are a few additional features to look out for that indicate your agency has the experience and knowledge necessary to sell your home:
Now you’ve sourced the best estate agent for your needs, it is crucial that your home reaches the best purchaser – marketing is the key to ensuring that the chances of finding the correct buyer are as optimised as possible. Your agency should be able to provide, harness and master all of the tools to make your property look its best and generate an influx of leads, with one resulting in a successful sale.
Twenty-first-century marketing expands beyond generic property descriptions and small, obscured window cards. The evolution of modern sales with virtual tour technology enhances the reach of your sale beyond traditionally local borders. However, it also means that the market becomes much more competitive, with low-quality digital content simply not appealing to the average purchaser. Therefore, vendors should be looking for agencies with broad marketing capabilities – how many property portals are they active on, and how many views do their properties get? Do their “For Sale” boards stand out on a busy road, and do they have a clear call to action?
Ask your agency if they can recommend a property staging service for your empty rooms so that potential purchasers can mentally place themselves within your property. Request virtual-tour services for overseas clients and delve into an agency’s existing listings to gauge the quality of their photography. In short, ensure that your agency has the capability to get your home seen, and in the best light, to secure a ready, willing and able purchaser.
If you’re looking to sell your property Centrick’s expert team is here to help – contact us using the form below to find out how we can get your property sold, fast.
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