15th Jul 2022|Birmingham|Sales|

How to sell my house in Birmingham

With property sales taking considerably longer to reach completion (50 per cent longer, to be exact), many households across Birmingham have started the selling process ensure they avoid the inevitable challenges that selling a property in the winter months can bring. For first-time sellers, investors offloading parts of their portfolio, and more experienced movers, there’s no doubt that the market has changed over the past few years. This is why Centrick is giving you the best tips for selling your Birmingham property in the post-pandemic market: from selecting the best agent, to making your mark with marketing, here’s what you need to know.


Step One: Choose the Best Agent to Sell your Property

Choosing the right estate agent extends far beyond finding a negotiator that offers reasonable fees. When you choose a selling agent, you should be choosing an absolute expert in their field that has unrivalled knowledge of your neighbourhood. Without this knowledge, your agent simply won’t be able to appeal to buyers as well as their competitors.

If your home is in Digbeth, your expert agent should be talking to investors about the increase in value your property will undoubtedly see as the nearby HS2 station at Curzon Street opens. For Edgbaston property owners, your agent should be reaching out to families hoping to send their children to the very best schools in the region. For those selling homes in Selly Oak, your agent should be able to contact their best buy-to-let investor contacts about the opportunity your property offers for student tenancies.

At Centrick, we are proud to be able to share our love of everything Birmingham with our clients – you’ll find plenty of insider insight about the region in our blog. Whether you’re considering letting your property rather than selling, debating when the right time to sell your home is, or simply looking for local market updates, we’re here to provide you with our best Birmingham property knowledge.


Step Two: Standing Out

Although there is currently an imbalance between supply and demand which sees more home-hunters than available properties on the market, you should not be cutting corners on making your property listing stand out. If your property has an abundance of ‘selling points’ that make it appeal to as many potential purchasers as possible, you should make the most of them! Stuck for ideas? Here are a few areas to focus on to make your listing as popular as possible:

  • List the closest commuter routes – from train stations to bus stops and nearby motorway networks. With Britain’s employees returning to work, at least on a part time basis after the pandemic, commuter routes have never been more important
  • Mention which high-performing schools, nurseries, or other academic institutions are nearby. Your buyer may not be moving in with children, but by mentioning educational facilities you create the sense of a family-oriented neighbourhood that is safe and appealing, as well as showing that the property has longevity for them if they’re looking to start a family in future
  • If your property is close to a park, lake, or playground, make sure to mention it – this is appealing to pet owners, families, or simply those hoping to spend some time outdoors. If you’re property has its own outdoor space even better! Make sure details and photos of any gardens balconies or terraces are included in the listing
  • You’ll struggle to find someone that doesn’t enjoy the convenience of a local shop! Whether it’s a substantial supermarket, or an independent corner shop, be sure to reference the convenience of your local amenities
  • Never underestimate the power of a view! If your property overlooks beautiful scenery, make sure to mention this, and use images of your outlook in your marketing materials
  • If your property comes with a parking space, shout it from the rooftops! Parking spaces add significant value to your property, with GetAgent reporting that properties with allocated parking spaces can fetch up to 10 per cent more than those without one
  • Speaking of space, ensure that you list any potential for extensions, conservatories, or any other opportunities that will allow you to expand the square footage of your property. This will be particularly appealing to growing families who hope to find a home that has options to expand according to their needs


Step Three: Marketing

Now you understand what makes your Birmingham property stand out, it’s time to flaunt your home’s best features in the most flattering way.

Firstly, consider which property platforms your agent posts on. This goes beyond where your property is listed on Rightmove and Zoopla, as social media is becoming an increasingly valuable way for home-movers to find their next abode. Check platforms such as Instagram, Facebook and even Twitter: this demonstrates that your agent is truly going the extra mile to advertise your property to as broad a range of potential clients as possible.

Secondly, consider if the quality and variety of marketing material up to scratch. This transcends clear, crisp images and concise descriptions, as many of your potential purchasers may not be actively searching on property portals. Try to select an agent who harnesses a good mix of marketing channels that access both new audiences and their existing databases. Promotional emails, window cards or ‘for sale’ boards can be invaluable for increasing visibility of your listing.

Lastly, ask if your agent can offer alternative forms of marketing such as virtual tours. This convenient form of property marketing opens up your listing beyond Birmingham locals by appealing to overseas purchasers and investors and making your home as accessible as possible. Whether you’re looking for pre-recorded tours, or live-streamed viewings, this option truly helps your listing stand out from similar adverts and will ease the process of successfully selling your Birmingham property.


Thinking of selling your property in Birmingham?

If you are considering listing a property for sale, or your current estate agent isn’t helping you to achieve the results you want to see, contact Centrick today. Our award-winning team of property professionals can be found in the heart of Birmingham city centre on Newhall Street – pay us a visit, or get in contact with us using the form below:

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