Centrick appoints director to lead BTR division

Property specialist Centrick has appointed a new director to spearhead its further growth in the booming build to rent sector.

Clare Johnson has joined the Birmingham-based business as Build to Rent Director (BTR), leading its new VICI division which is currently working on a pipeline of over 1,000 units across the UK.

Centrick, which has been investing in BTR technology to deliver the best-in-class client and resident experience, has been working closely with funds, developers, and investors to achieve sustained, measured growth.

Investment in quality, purpose-built rental communities has soared in recent years in cities including Birmingham, Manchester, Leeds, Southampton, Leicester, and Reading.

Clare joins the business having previously spent the last two years working as BTR director for brownfield developer Inland Homes plc where she worked alongside the planning, design, and technical teams to deliver their leasehold homes and BTR communities to the market.

She has joined Centrick to enhance their specialist BTR division, VICI, and the end-to-end consultancy and management services on offer, building on her wide-ranging expertise in property development and property management. VICI delivers tailored advice and a fully integrated management solution for a wide range of BTR and mixed-use projects.

Working closely with the new business team, Clare will use her experience to expand the VICI platform nationally and will seek opportunities for VICI to add value to build and strengthen residential communities. She will focus on onboarding new and existing clients to deliver the high quality of service which Centrick BTR is recognised for, to a wide variety of clients and stakeholders.

Clare said: “I’m really excited to be joining a business as diverse as Centrick. They have a proven comprehensive trading background and in-house skill sets which sets them apart from other BTR operations out there, with not only a long-standing presence in property estate management, but also over 15 years of hands-on agency and marketing expertise; all the ingredients needed to deliver exceptional BTR schemes.

“We will be further investing in proptech in order to enhance our client-side services and provide an easy way for our customers to tap into the community lifestyle of living within a BTR community.”

James Ackrill, founder of Centrick, said: “It is wonderful to welcome Clare to our VICI build to rent team and I know she will prove to be a major asset in driving our strategy to gain an even stronger foothold in this exciting sector.”

Clare has 20 years’ experience working in property management, initially starting her career in a customer service role, before working her way up in management and senior operational roles. She continued to progress with further positions in the sector, specialising in leasehold, student accommodation and BTR management.

Working directly with developer clients and institutional investors, Clare has been responsible for leading teams, new business development and the management of several regeneration projects and portfolios across the UK.

Centrick has grown consistently since its inception by successfully prioritising innovation, expertise, and building trusted relationships with its clients to deliver high quality service and results. First opening its doors in 2005, the agency now has over 23,500 properties across the UK on its books and manages over £3.5 billion in client assets.

About Centrick

Centrick prides itself on being a company of knowledgeable industry experts with a joined-up approach to all aspects of residential property. Innovation is at the heart of everything it does, helping it to adapt to the ever-changing market. This is all underpinned with a strong ethical code of trust and family values, where the team works as one to deliver exceptional service.

Specialists across the residential property sector, Centrick is forward-thinking and agile; always looking for new ways to work flexibly to meet the needs of its clients, using its strength and depth, across the property sector. By investing in talent, leading the way on industry practices, developing its technology and systems, it delivers an outstanding service to clients. Providing services across the UK, with offices in Birmingham, Solihull, Nottingham, Southampton and London, Centrick’s services include:

  • Residential sales
  • Residential lettings
  • New homes
  • Build to Rent – BTR, Student & SFH
  • Asset Management
  • Insolvency
  • Estate Management

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